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  • Writer's pictureBespoke Financial Advice

Capitalising on investment opportunities: Navigating market peaks with confidence

When equity markets soar to unprecedented heights, there can be a sense of dread. The worry of investing at an inopportune time, only to witness a market decline that erodes your hard-earned capital, is justified. 

However, historical evidence suggests that taking a disciplined long-term approach and capitalising on market highs can be a prudent strategy for building substantial long-term wealth.

The paradox of market timing

Trying to time the market by predicting its peaks and troughs is a tempting endeavour, but one that often proves futile. Financial markets are inherently unpredictable and even the most experienced investors can struggle to consistently identify optimal entry and exit points. The appeal of buying low and selling high is undeniable, but in practice, this strategy often backfires, leading to missed opportunities and sub-optimal returns.

The power of consistent investing

Instead of trying to outsmart the market, it is more effective to adopt a consistent investment strategy, regardless of market conditions. By investing regularly, both in highs and lows, we can harness the power of dollar-cost averaging, smoothing the effects of market volatility and allowing you to buy more stocks when prices are lower.

The fallacy of waiting for the perfect moment

Although it may seem counterintuitive, investing during market highs can be a sensible strategy. Historical data shows that equity markets tend to continue their upward trajectory after reaching new highs. On average, equities have outperformed inflation by 10.3% 12 months after peaking, 17% after 24 months and 25% after 36 months.

Conversely, trying to time the market by selling during market highs and waiting for a seemingly better entry point can be detrimental to long-term returns. An investor who followed this strategy from 1926 to 2024 would have accrued only $8,790 from an initial investment of $100, compared with an inflation-adjusted $85,000 for an investor who continued to invest throughout the period.

The virtues of diversification and discipline

While investing during boom times can be beneficial, it is essential to maintain a well-diversified portfolio and follow a disciplined investment strategy. Diversification helps mitigate risk by spreading investments across different asset classes, sectors and geographical regions so that portfolio performance does not depend too much on one investment.

Discipline, on the other hand, involves consistently sticking to a predetermined investment plan and resisting the temptation to make impulsive decisions based on market fluctuations or emotional reactions. 

Embracing a long-term perspective

Successful investing is a marathon, not a sprint. By adopting a long-term perspective and focusing on the compounding effects of consistent investments, we can overcome short-term market fluctuations and benefit from the inherent growth potential of financial markets.

Our own experience attests to this approach. Despite having invested during numerous market highs in our 30-year investment journey, our disciplined strategy of regularly contributing to a diversified portfolio has allowed us to build significant assets over time.

The role of professional guidance

While investing during boom times can be a viable strategy, it is essential to seek professional guidance to ensure your investment decisions are in line with your unique financial goals, risk tolerance and time horizon. Bespoke Financial Advice can provide personalised advice tailored to your specific circumstances and help you navigate the complexities of the investment landscape.


Investing during boom times should not be seen as a deterrent but as an opportunity to benefit from the long-term growth potential of financial markets. By adopting a disciplined, diversified approach and maintaining a long-term perspective, we can seize these opportunities with confidence and build significant wealth over time. 

Remember, the key to successful investing lies not in trying to time the market but in sticking to a well-thought-out investment strategy regardless of short-term market fluctuations.

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