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  • Writer's pictureBespoke Financial Advice

Redefining Wealth: Why ‘More Money’ Should Never Be the End

In today’s consumerist society, the relentless chase for ‘more’ has become an ingrained part of our collective psyche. We are conditioned to believe that acquiring more possessions, more wealth, and more status symbols is the key to happiness and fulfilment. However, this insatiable desire for ‘more’ often comes at a significant cost—the sacrifice of our present and future well-being.


As Financial Life Managers, we have witnessed firsthand the detrimental effects of this mindset on HNWI. The allure of lifestyle creep—the gradual increase in spending as income rises—can ensnare even the most well-intentioned individuals, leaving them trapped in a cycle of endless consumption and unfulfilled aspirations.

It is time to shift our perspective and embrace the concept of ‘enough.’ Rather than chasing an ever elusive and unsustainable goal of ‘more,’ we should strive to cultivate a deep understanding of what truly brings us fulfilment and aligns with our core values.



Our desire for ‘more’ is deeply rooted in our evolutionary history. For our ancestors, the pursuit of more resources was a matter of survival, driving them to create the world we now inhabit. Even modern economic theory is predicated on the assumption that ‘more is better.’

However, in a world where most of us have moved beyond providing for basic needs, this instinct for ‘more’ can create unnecessary problems and hinder our ability to find true contentment.


The Consequences of Lifestyle Creep


As Financial Life Managers, we have witnessed firsthand the adverse effects of lifestyle creep on families and individuals. Many have become ensnared in a cycle of ever-increasing consumption, sacrificing their future financial security for the fleeting gratification of ‘shiny new things.’

This trade-off, while initially imperceptible, can have profound consequences. Tragically, the realisation often comes too late, when the opportunity to change course has passed.

Redefining Wealth
Redefining Wealth

The invitation to let go of the pursuit of ‘more’ and embrace ‘enough’ lies before all of us. This shift in perspective requires a deep understanding of our personal values and a clear vision of what constitutes a life well-lived.


While the definition of ‘enough’ is unique and personal, for most of us, it represents a life magnitude better than our grandparents’ generation. It is a life where our basic needs are met, and we have the freedom to pursue our passions and create meaningful experiences with loved ones.


The Shift Towards Experiences


Interestingly, many of our clients have undergone a profound shift in their spending habits, moving away from accumulating possessions and towards investing in experiences with family and loved ones. This transition reflects a deeper understanding of what truly brings happiness and fulfilment.


However, it is essential to recognise that every financial decision involves trade-offs. Embracing ‘more’ often comes at the expense of our future selves and the ability to maintain financial independence.


Redefining Wealth: Finding Clarity and Intention


To navigate the complexities of financial life management, it is crucial to seek clarity about what is truly important to us. By bringing more intention to our spending and investing decisions, we can align our actions with our values and create a life that is both meaningful and financially sustainable.


While consumption cannot and should not be avoided entirely, we must recognise that one person’s ‘want’ may be another’s ‘need.’ The key lies in developing a personal philosophy that guides our choices and helps us strike a balance between present enjoyment and future security.



As financial life managers, our role is to guide HNWI in making informed trade-offs that provide both meaning and financial independence. We are experts in navigating the complexities of financial planning, offering comprehensive solutions that empower you to walk your financial journey successfully.


By shifting the focus from the pursuit of ‘more’ to the embrace of ‘enough for tomorrow,’ we can help families achieve a sense of fulfilment and security that transcends material possessions.


Crafting a Meaningful Legacy


Ultimately, the decision to let go of the relentless pursuit of ‘more’ and embrace ‘enough’ is a profoundly personal one. It requires a deep understanding of our values, a clear vision of what constitutes a life well-lived, and the courage to challenge societal norms and expectations.


By making this shift, we not only create a more fulfilling present for ourselves but also craft a meaningful legacy for future generations. We can redefine wealth, moving beyond the narrow confines of material possessions and towards a holistic understanding of what it means to live a truly rich and abundant life.


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