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  • Writer's pictureBespoke Financial Advice

5 Ways to Overcome Emotional Biases for Financial Success

In our daily lives, we make countless decisions, but only a few can be classified as “high-stakes” decisions that have a profound impact on our future. These decisions, whether related to investments, career choices, or personal relationships, can shape the trajectory of our lives. Interestingly, emotions play a crucial role in these high-stakes decisions. Understanding and harnessing our emotions can have a transformative effect on outcomes. In this article, we will explore the concept of emotions and their significance in decision-making processes.

The Complexity of Emotions

Emotions are fascinating and complex. While they may seem intuitive, many of us struggle to define and understand them fully. Emotions are an integral part of being human, and they serve a purpose. Contrary to popular belief, making good decisions does not necessarily involve removing emotions from the process. Emotions provide valuable information and insights that can guide us towards better decision-making. Rather than avoiding or suppressing emotions, we should strive to understand their nature and purpose.

Emotions as Information

Consider yourself the captain of a sailboat as you navigate your life. Different aspects of the sailboat represent various areas of your life. The water you sail in represents different domains; the steering wheel symbolises your values and direction; and the sails represent your unique strengths. In this analogy, emotions act as a compass, providing essential information about what’s going on. They guide us by offering insights into our experiences, just as a compass guides a captain with complete information.

Emotions Begin in the Body

Emotions are not something that happens to us; rather, they are predictions our bodies make based on past experiences. Emotions are constructed in the moment and are rooted in our physiology. For example, when our bodies sense a potential danger, our pupils dilate, our hands might get cold, and we might breathe faster. These physiological changes are based on past experiences and help us anticipate and respond to similar situations in the future. In other words, emotions begin in the body and provide us with valuable signals about our environment.

Physiology and Narrative

Our brains are wired to make meaning and find patterns, even when they don’t exist. When we experience sensations in our bodies, we tend to create narratives around them. For instance, feeling butterflies in our stomach or faster breathing can trigger various interpretations depending on the context. Our past experiences, beliefs, and the stories we tell ourselves frequently influence these interpretations. For example, an athlete may interpret the same physiological response as excitement, while someone without that experience might interpret it as nervousness. The story we attach to our emotions can significantly impact our perception and subsequent decision-making.

The Impact of Emotions on High-Stakes Decisions

High-stakes decisions, such as financial investments, can evoke strong emotions. While the decision-making process itself may seem dull and analytical, the outcomes of these decisions are deeply emotional. Investing wisely over time can result in financial security, improved lifestyle, and the ability to create meaningful experiences and opportunities for oneself and loved ones. These outcomes touch the core of our emotional well-being, as they impact areas that are dear to our hearts, such as family, friends, and causes we care about.

Looking Beyond Numbers and Charts

While numbers and charts are essential tools in the investment process, it is crucial to remember what these investments are ultimately meant to achieve. Merely accumulating wealth without putting it to use can be futile. Understanding the emotional impact of financial decisions can reshape our approach. Instead of viewing financial goals merely as mathematical problems, we can open ourselves up to the emotional aspects that lie at the heart of these decisions.

Embracing the Emotional Dimension

Money is inherently emotional. The process of making, saving, and spending money triggers various emotions within us. When faced with financial decisions, it is essential to explore the emotional elements that may not be visible on a chart but are deeply felt in our hearts. By acknowledging and embracing the emotional dimension, we can make more informed and fulfilling choices. Rather than striving for optimisation at all costs, we can prioritise the outcomes that resonate with our emotions and values.

The Challenge of Emotional Decision-Making

Making decisions based on emotions can be challenging, as emotions can cloud our judgement and lead to impulsive choices. However, it is equally important not to ignore our emotions completely. Emotions are an integral part of being human, and they provide valuable information. The key lies in paying attention to the raw data of our emotions and critically examining the stories we tell ourselves. Sometimes, the narratives we create around our emotions may not be accurate or helpful. By challenging our assumptions and reframing our stories, we can gain a deeper understanding of our emotions and make wiser decisions.

The Importance of Self-Awareness

Self-awareness is a crucial aspect of emotional decision-making. By cultivating self-awareness, we can identify and understand our emotions more effectively. This involves observing our emotional responses, questioning the stories we tell ourselves, and exploring the underlying triggers and motivations. Through self-reflection and introspection, we can gain insights into our emotional patterns and biases, enabling us to make more rational and balanced decisions.

Seeking Professional Guidance

Navigating high-stakes decisions can be overwhelming, especially when emotions run high. In such situations, seeking professional guidance can be immensely beneficial. Bespoke Financial Advice can provide objective advice and help you navigate the complexities of decision-making. Our expertise and experience can offer valuable insights, enabling you to make more informed choices while considering both your emotions and the financial aspects.


Emotions play a significant role in high-stakes decisions. Rather than viewing emotions as obstacles to rational thinking, we should recognise their value as a source of information and guidance. Understanding the complex interplay between our emotions and decision-making processes can empower us to make more informed choices. By acknowledging the emotional dimension, embracing self-awareness, and seeking professional guidance when needed, we can navigate high-stakes decisions with confidence and clarity. Let us remember that money is not just a maths equation; it has the potential to shape our lives and create meaningful outcomes that excite us.

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